Brand Marketing
Field of Work

Brand Marketing
We focus on raising and maintaining the value of brands by analyzing and improving products with feedbacks made by clients.

Brand Strategy
We propose a short/medium/long term plan for each brands after collecting strategic data from brand promotion, target country strategy and client handling.

Marketing Communication
We execute brand advertising strategy through various social media platforms after studying current trends.
We design an effective brand communication.

Digital Communication
Digital media and channels have become the most powerful marketing tools in the rapid changing marketing environment.
It is important to make social media and video contents based on consumers’ interests and brand concept.
Work Details
SNS marketing (Contents Planning & Production)
SA, DA, VA
Viral marketing
YouTube marketing (Content Planning & management)
IMC campaign
Consumer, Market Report
Strategy proposal
Yearly Planning
Brand & company video
Brand Visual & Contents
Sign / Display
Graphic Elements (Poster, Brochure, Leaflet, etc...)
Applications
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5 |
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시장과 고객욕구의 이해 |
고객지향적 마케팅전략 설계 |
통합된 마케팅 프로그램 개발 |
수익성 있는 고객관계구축 |
고객에게서 기업가치획득 |
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고객 및 시장조사 (Research) |
시장세분화 (Segmentation) |
제품관리 (Product) |
고객관계관리 (CRM) |
충성고객창출 (Loyalty Portfolio) |
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마케팅정보와 고객 데이터 관리 |
표적 시장 선정 (Targeting) |
가격관리 (Pricing) |
파트너 관계관리 |
고객 생애 가치의 획득 |
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차별화와 포지셔닝 (Positioning) |
유통경로관리 (Place) |
시장점유율과 고객점유율 증대 |
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판매촉진 (Promotion) |
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stp전략
목표시장
가치제안
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고객만족
고객자산
브랜드자산
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